Whether you’re avoiding retinol due to skin sensitivity, or are looking for a plant-based alternative, Bakuchiol is here as the vegan, cruelty-free, sensitive-skin friendly option. This 100% natural ingredient is clinically proven to be equally as effective as retinol at reversing ageing, protecting skin from further damage, and improving problem skin. Bakuchiol has been shown to boost collagen production, improve skin tone and texture, and reduce hyperpigmentation, inflammation, fine lines, wrinkles, and acne. Unlike Retinol, Bakuchiol does not cause irritation or sensitisation and can be applied morning and night – making it the superior choice for all skin types, including sensitive and acne-prone skin. Housed in a sustainable glass jar with aluminum lid, this lightweight serum is formulated with vegan squalane to instantly moisturize and smooth skin. This super-powered plant-derived ingredient enhances the skin's natural barrier, and locks in moisture for plump, radiant skin. Clinically proven to: Decrease pigmentation by up to 28%* 93% agree skin appears smoother* 93% agree provides skin with a visibly healthy glow* 94% agree skin appears more elastic* 97% agree overall skin condition is improved* 93% agree the product is gentle enough for everyday use *from a third-party clinical study of 30 women aged 21-69, over 28 days of product use. Bakuchiol has been clinically proven to: Reduce wrinkles by 29% in 12 weeks* Improve roughness & dryness by up to 90% in 12 weeks* Reduce acne by 57% in 6 weeks** *from a study of 16 women aged 41-60, over 12 weeks. **from a study of 15 women, over 6 weeks.